Why Are William Morris Prints Still So Popular?

William Morris prints are still huge because they just have this timeless appeal. Morris knew how to take elements from nature—flowers, leaves, birds—and make them into these beautiful, intricate patterns that still look fresh. His designs add a bit of warmth and character to a space without feeling outdated. Plus, they work in so many settings: they can go full vintage, but they also bring a unique, artsy vibe to modern decor.

And honestly, people are just craving that handcrafted look these days. With everything so digital and sleek now, Morris prints feel like a breath of fresh air. They’re detailed, personal, and they make a space feel cozy and thoughtful. Also, there’s this cool history behind each design—knowing they were crafted by someone who really cared about art and craftsmanship adds a whole other layer of charm. That kind of authenticity never really goes out of style.

Some of William Morris Prints are definitely having a moment. Here's a quick rundown of the ones people seem to be loving most right now:

1. Strawberry Thief – This one’s iconic and probably the most famous Morris print. It’s a gorgeous pattern with birds and berries, inspired by thrushes Morris saw stealing strawberries from his garden. You’ll see it on everything from wallpaper to cushion covers to notebooks. You can have a look at our Strawberry Thief fine art prints here, here and here.
2. Willow Boughs – This design is pretty minimal compared to others, with flowing willow leaves that give it a natural, calming vibe. It’s versatile and works really well as wallpaper in modern spaces, adding a hint of nature without feeling too overwhelming. Have a look at our Willow Boughs prints in different modern interpretations here, here and here. 
3. Larkspur – Big, bold, and all about those swirling leaves. Larkspur is for anyone looking to make a statement. It’s popular in fabric and wallpaper and can really transform a room with its intricate details and lush blue tones. We like it too here and here.
4. Golden Lily – Another nature-themed print, Golden Lily is packed with twisting vines and lilies. It’s got a bit of that English garden look, which makes it feel cozy and elegant at the same time. People love it for curtains and upholstery. Look at ours here.
5. Honeysuckle – Yet another nature-themed print which is super popular because it’s just really pretty and feels like it brings a bit of nature indoors. The design has these flowing vines and flowers that look kind of romantic and relaxed, without being too over-the-top. It adds this warm, cozy vibe that makes any room feel a little softer and more inviting. This is by all means our favourite, look here and here and yet here.

People also love Morris colors - he used these earthy greens, soft reds, and blues that go with almost anything. It works in modern spaces as well as vintage styles, which makes it really versatile. And there’s just something about the honeysuckle flower itself that feels a bit nostalgic, like an old English garden. It’s beautiful, timeless, and feels like it has a story, which is why it’s still such a favorite!

These prints are classic but manage to feel fresh because they mix well with modern decor, so it’s no wonder they’re popping up everywhere lately. Explore our extensive collection of William Morris timeless prints here: